StockCharts Sees Meteoric Rise In Daily Active Users on Heels of Retail Options Trading Platform Launch, Showing Power of Embedded Finance
By Tradier Inc. on Jan 27, 2021 at 12:44:19 PM

Integrated with Tradier Brokerage to Offer Commission-Free Options Trading, StockChartsACP Equips Investors with Advanced Technical Charting and Trading Tools to Analyze and Execute Trades

Charlotte, NC, January 27, 2021: StockCharts, the web's leading technical analysis and financial charting platform for online retail investors, today announced that they have eclipsed 1.6 million users on the heels of launching StockCharts Advanced Charting Platform (StockChartsACP), a groundbreaking integration with Tradier Brokerage, that offers commission-free option trading and equips investors with advanced technical charting and trading tools to analyze and execute trades.

“The challenge in retail trading is there’s a strong need for visualization and meaningful research that can be at odds with the ability of retail traders to seamlessly execute trades” said Dan Raju, co-founder and CEO of Tradier. “StockChartsACP overcomes this hurdle with a visual-first model, allowing traders to uncover hidden value, keep a pulse on the market, and time with professional precision. The success of StockChartsACP truly demonstrates the power of embedded finance.”

StockChartsACP users can trade directly from the Advanced Charting Platform, making this offering a one-stop shop for traders. The flat-rate service allows users to trade options freely for $25/month, standing in stark comparison to traditional per-contract pricing.

“The meteoric increase in users shows the pent-up demand for tools, commentary and education coupled with active trading,” said Chip Anderson, President and Founder of StockCharts. “The innovative capabilities provided within StockChartsACP are redefining online retail investing, helping our users improve their trading outcomes, identify trends, and derive important insights that other platforms might not have allowed them to spot. No other platform allows retail traders to process trades with this degree of information.”

Using Tradier’s distinctive plug-in model and reliable API, StockChartsACP gives traders a wide array of technical indicators and overlays, customizable multi-chart layouts, additional data views, and more. Users can create their own custom traders experience to unlock value in unparalleled ways.

The StockChartsACP tool is available now on Users can easily explore the extensive charting features of the platform for free simply by visiting from their desktop, laptop or tablet. More information about the platform's capabilities and features can also be found at


About Tradier, Inc.

Tradier, Inc. is a cloud-based financial services provider and brokerage API company that offers a groundbreaking platform to serve platform providers, advisors, developers, and individual investors. Tradier delivers an innovative set of fully hosted API's, modules, and "out of the box" tools that are leveraged by a growing list of providers seeking to create innovative trading and investing experiences.

Created by developers, Tradier is a technology linchpin that works with organizations that want to democratize access to data, trade execution, low-cost trading, and market connectivity through cloud access. In addition, Tradier's APIs empower third-party developers to build applications such as algorithmic and robotic trading systems.

About Tradier Brokerage Inc.:

Tradier Brokerage, Inc. member FINRA, SIPC is an independent subsidiary of Tradier Inc . Tradier Brokerage offers a robust API for Trading Platforms, Advisors and Developers to create and offer the next generation of investment experiences. Platforms powered by Tradier Brokerage powers some of the most engaging and active trading platforms in the retail markets.

About StockCharts

StockCharts is the web's leading technical analysis and financial charting platform for online retail investors. Founded in 1999 by early Microsoft developer Chip Anderson, the company has been an industry leader in the financial technology space for nearly two decades, providing innovative, award-winning charting and analysis tools to a global audience.

By using technology to help investors visualize financial data, allows users to better analyze the markets, monitor and manage their portfolios, find promising new stocks and funds to buy, and ultimately make smart, well-timed investment decisions. With over 1.5 million active monthly users and counting around the world, the company serves an ever-growing, ever-changing array of active traders and investors.

Press Contact:

Jordan Bieber


Market Report: New Highs Continue
By Todd Horwitz on Jan 24, 2021 at 12:15:13 PM

 Market Report: New Highs Continue   



Todd Horwitz Chief Strategist

Be Prepared not Surprised.

New highs were the story of the week. For the last few weeks, we have watched a Monday sell off followed by new highs. With low interest rates and free money coupled with the trend the rally should continue. Those who try and predict the top usually end up walking away will their tail between their legs wondering what happened.

Markets are always interesting, the natural move for markets is higher averaging an 8% gain year over year. There are bear markets and bull markets and till proven otherwise this is still a bull market. Its always easier to trade in the path of least resistance. When trading and investing the slow and steady win the race.

The options markets are in full support of the bull market, for the 6th week in a row call buying is the number one strategy. However, some bear strategies are closing the gap with put buyers and bear call spreads being heavily used. Rounding out the top 5 strategies from last week are bull put spreads and the selling of calls which could be a covered call strategy.

Technology stacks dominate the bullish trades with AAPL, NFLX, NIO, AMZN and FSLY leading. AAPL and AMZN could be a little misleading with earnings do out this week. The bears are focusing on the SPY and TSLA (wick also has earnings this week.

This week starts the real guts of earnings with FB, AAPL and TSLA followed by next weeks earnings in AMZN, GOOGL and more. Watch the spiking implied volatility as they typically rise into earnings. Be patient, disciplined and remember that the business is a grind and not a casino.

Todd “Bubba” Horwitz

Gold at key Resistance
By Todd Horwitz on Jan 21, 2021 at 6:40:39 AM

Gold at key Resistance



Todd Horwitz Chief Strategist

Be Prepared not Surprised 

As we sit with our short positions in Gold and Silver both have now reached a key resistance level. On Wednesday Gold reached major resistance, failed, and then came all the way back to make new highs on the day. This type of action could lead to a reversal to the long side.

Gold would reverse to the long side on a close over 1900 April futures today at the close today. The levels change everyday but when short they can only come down. Today’s 1900 could be tomorrows 1895 depending on today’s action.

Silver is in a similar position with a close over 26.20 March futures. Today will go a long way determining the next big move. Until proven other wise we are short and will stay there. However, we will be less aggressive in adding based on the current price action.

We know that markets never announce their intentions which is why the price action is the most important part of managing positions. Although we remain short Gold and Silver we are still long Platinum which looks ready to make new near term highs. Patience, discipline and caution are the words of the day.

Here is the recording of Options Training Session 2 – The Next Step. We have also included a registration link for session 3 on Saturday January 23rd at noon est.


2021-01-16 Recording: Options Training Session 2

2021-01-16 Options Training Session 3 Register here

Todd “Bubba” Horwitz

Market Report: Congestion and Decision time
By Todd Horwitz on Jan 19, 2021 at 4:32:14 PM

Todd Horwitz Chief Strategist


Markets fell slightly last week except for the Russell; all indexes are near all-time highs. The trend is higher, and the stimulus should continue to keep a floor under these markets. Eventually the trend will change but one thing traders and investors learn is to never fight the tape.

The options markets continue to support the rally with call buying retaining the number one strategy for the week. The option buying is keeping the VIX higher and seems to have found a new level of support. When you add the FED put to the mix the rally should continue.

This is a short week with the Martin Luther King holiday Monday. Options continue to lead to the bullish side, but bearish strategies are closing the gap with some put buying. Bull puts and bull put spreads are in the top 5 indicating that traders still see strength.

Tech continues to lead the run higher however the SPY has slid into the top spot followed by AMZN, AAPL and TSLA which is no surprise as we begin earnings season. XLF leads the bear side followed by XLF and X. Should be an interesting week. Remember patience and discipline are always the best response to any market.

Todd “Bubba” Horwitz

The Right Balance Between Features and Usability for a Trading Platform
By - Dan Raju, Tradier CEO on Jan 15, 2021 at 11:00:08 AM

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Traders are often unaware of the numerous hidden costs that accompany options trades. These costs can overwhelm options, causing traders to not receive the full power of their investment. With a transparent, full-service trading platform, users can have a simple, seamless trading process. 


TradeHawk is the best platform for stock and options, providing users with a powerful, cost-effective way to trade and invest. Investing through TradeHawk is simple and fully customizable, creating the perfect balance between features and usability. Utilizing TradeHawk ensures a streamlined process that enables trading with ease and security. 


TradeHawk: The Perfect Balance Between Features and Usability


Built by industry experts who have made a living through the options market, TradeHawk is an accumulation of the experiences and desires of professionals. With firsthand knowledge of what is truly needed for easy, effective trading, professional traders designed a platform to meet those needs. 


In order to ensure ease of use and high-quality features, TradeHawk includes the most essential components for successful trading according to the experts. These features include a Strategy Tracker that is used to manage custom strategies from beginning to end, as well as every potential adjustment. 


Also included is Stager, used for compiling future stock, option, and spread orders, a What-If Risk Simulation in order to analyze the risk and reward of potential trades through the entire position in a ticket, a trading ticket that enables users to manage stocks and options in one view, as well as triggers and brackets for managing stops and profits. 


Along with essential, top-notch features, TradeHawk creators designed the platform to provide ease of usability. To this end, features work cohesively with an intuitive workflow, as well as simple order entry and management. The platform provides customized set up and analysis tools, numerous order types, advanced orders, and conditional orders for portfolio management. 


The usability of TradeHawk creates a perfect balance with the features, ensuring a platform that provides a seamless flow for ease of trading and investing. TradeHawk is simple to use, enabling users to build orders, enter them in the marketplace, and manage their portfolios with a mere click. 


The user can create automated entries and exits that are based on the user’s inputs. This automated feature also helps with accurate decision making.   


Another usability feature of TradeHawk are the abundance of “how-to” videos that are available online and private demos that are sent directly to customers. These videos provide all of the information needed to effectively use the TradeHawk platform for secure, powerful, and successful trading and investing. 


With TradeHawk, users are given a simple way to trade. There are no hidden costs and no unknown risks, such as those associated with other options trades. Each subscription option, from paper trading, to mobile only, to unlimited trading, provides a simple and effective way to trade that includes the perfect balance between features and usability.  


Get started with TradeHawk today!

Do You Really Know What You are Paying for Your Options Trades?
By - Dan Raju, Tradier CEO on Jan 13, 2021 at 10:04:28 AM


The goal of trading is of course: to build a strong financial portfolio while generating income. But, how much are you paying per trade? In most investing platforms, every trade requires a commission that can eat into your profits. Per-trade commissions can also make risk assessments more difficult. Let’s take a look at the true cost of options trading — and how you can improve your profits.

The Cost of Traditional Options Trading

For years, investors have relied on brokers to recommend trades and conduct their transactions. The brokers receive a commission in exchange for their expertise. In fully managed brokerage or for high-risk trades, the additional fee makes sense. While many trading platforms have removed commission fees for stock and ETF trading, most still charge fees on options trades. Because many options traders don’t work with separate brokers, they may not be noticing the fees stack up.


This is because traders and investors have been trained to pay per-contract fees and ticket charges by the legacy brokers, so they’re numb to the fees — or they think of commissions as a cost of doing business. However, if you do a lot of options trading, you could be sacrificing profits or even making poor trade decisions due to the costs.


Why You Need to Lower Your Trading Costs

If you overpay commissions on options trades, you can make a profitable trade unprofitable just by the sheer nature of the expenses being too large. When you actually pay attention to standard costs, you realize how much you’re paying. You may be paying contract fees, per-trade commissions, or both. Other standards fees, such as exchange fees and regulatory fees, may be passed through to you by your broker.


Reducing your cost to trade directly increases the profit left in your pocket and allows you to make better risk decisions. You may not necessarily need to make more trades, but you’ll certainly be ready to take action on low-risk, high-reward opportunities. 


The New Way to Trade

With the debut of online investing platforms such as Robinhood and Tradier, more brokers are offering commission-free trading. There has been a major shift toward subscription pricing a la Netflix, in which you pay a single monthly fee and enjoy unlimited trades. Robinhood has inspired many established brokerage forms such as E*Trade to reduce or eliminate their commissions. However, it’s worth noting that most still charge per-contract fees for options, and Robinhood also does not offer mutual funds or bonds. 


If you’re a frequent trader, you’ll want to minimize your per-trade and per-contract fees as much as possible. This allows you more flexibility to make wise investment decisions and strike while the iron is hot. Even if you’re not a  frequent trader, you’ll probably find that subscription-based trading gives you that peace of mind — and more money in your pocket. Look for a platform where you can conduct all your investing, including stocks, bonds, and ETFs. 


Wrapping Up

If you’re not sure how much you’re currently paying for commissions, open up your monthly confirmations and take a look. You may find that these fees are cutting into your profits. If you’d like better flexibility and risk assessment for options trading, start investing like you watch Netflix — with a subscription-based brokerage solution like Tradier.

How to Build a Trading Platform on Tradier
By - Dan Raju, Tradier CEO on Jan 12, 2021 at 11:05:39 AM



If you have decided to create your trading platform and made the choice to allow Tradier to assist...Congratulations! You are one step closer to your ambition being realized! Now it’s time to get started! 

Before You Get Started

There are a few considerations that must be made before you begin. After the process has already started, it isn't easy to integrate some of these into the flow. Make sure you have plans in place in the appropriate order to maximize build efficiency. 

Picking which type of trading platform is vital before you begin. Another thing to think about is if you have a mobile app, what hot buttons will you feature? The key features will draw your users. More features that are easy to use make the customer feel safe and smart. Pick your additions so the developers can code them in while in the early stages.

Where to Begin

These five steps will get you on your way, and Tradier is ready to help:

Mobile site vs. mobile app

Do you intend to have this as an app store item or just a mobile accessible site? The best choice is both. Having a platform with universal connectivity across all operating systems is the best way to blanket the user base in options.


What operating system will your platform thrive on best? If you like Linex and want your platform programmed with Python, go for it. If you are an Apple user and prefer the smooth simplicity of their programming language, then that is fine, too. Pick the language that will easily interface with most systems without excessive plugins.


Will you concentrate your efforts just on the development for mobile use, or will you spread your focus to backend and frontend development as well? The best course is to cover all the bases. Make sure your developers do it all and leave nothing to chance.


What trading system design will you use that is easy to operate and understand? Look at some of the trading platforms supported and partnered with Tradier. What do they have in common? What makes them unique, popular, or worth their client’s time? Now take that and improve on it. If it is complicated, simplify it. If it is bland, make it pop. There is always some way to draw attention in a positive way.


Money attracts antagonists. What kind of safety protocols do you have in place for your clients or customers to ensure their investments will be secure? Your developer should program every firewall and anti-intrusion program Tradier recommends, and as a partner, they will have your back with their own security measures.

Anything Else We Should Know?

Don’t forget to add in the perks, such as streaming market data, utilizing the watch list, and complex option trades. For the trader who isn’t interested in penny stocks and tinkering with the day-trade concept but wants to invest some significant capital and sink their teeth into a prime cut of a top stock, the additional options will be very attractive.

Building Your Trading Platform

Know what you want to do, make it easy, make it unique, and make it better than the other guys. Tradier has all the tools you need to flesh out an impressive investing platform for large and small investors, and they are ready to help you through every step of the process. Make a new friend and manifest your investment platform destiny.

How Did Tradier Grow to Become the Most Preferred Place for Launching Investment Platforms?
By - Dan Raju, Tradier CEO on Jan 6, 2021 at 10:07:57 AM



With our extensive catalog of services specifically geared toward nurturing investment platforms, they cultivate success, attracting traders and advisors alike. We know that ideas need to be guided to reach their full maturity and their tools and platforms allow you to do just that.


That is why we have a level-by-level suite of programs that will take your investment platform to its fullest potential. We don’t just hand you a how-to manual and send you on your way but guide you through the growth process to make sure your launch is a landmark achievement, every time.


Why Tradier?


When a builder or developer starts their own platform, they have two goals in mind: The first is to be the foremost authority for market trading that will draw the most significant share of clients. The second is giving the people what they need to see to keep them coming back for more.


If a builder or developer has an unwieldy platform and doesn’t help its customers make any profitable trades to increase their financial stability, it will invariably fail. Customers will not stick around fumbling in the dark and hoping for the best. The market is difficult without added frustrations.


Tradier helps builders improve their product, find its weak points, and guide them to a finished platform that will do its job and do it right. It sets up the builder as a partner, lending a hand, sharing in the success, and taking a little of the issues that may arise on its well-established shoulders. Tradier lets you know that we have your back.


In the ever-changing world of stocks with new platforms springing up like dandelions, knowing you have a support system with years of experience in investment platform technology is worth its weight in gold. As a Tradier partner, you will never have to go it alone again. 


Builder Benefits


The most significant benefits for builders start with compatibility. Tradier is viable on all platforms. We have worked very hard to ensure their customers that when a platform needs to be accessed, they can be no matter what OS or interface is being used. Your customers will appreciate this as new tech mediums arise on the market.


We also offer a very competitive pricing structure so that users will be drawn to your platform. It provides value to current users and attracts new customers. Customers generate buzz, and the buzz gets attention, which improves traffic. With a unique pricing strategy, you will see more traffic than with any other system.


With an aggressive campaign, coupled with the current list of users that prefer to check in with Tradier to see what is new. Tradier combines their effort with your existing marketing strategy, and together, there isn’t a corner of the world your potential investors can hide.


Platform Fixes for Developers


Developers speak in code, and because of this, they need an account medium that can talk clearly in their language. That is what Tradier does. We offer access to Tradier accounts at no charge to the developer and giving them the key to unlocking full functionality through code.


In the code, developers can pinpoint integrity weaknesses more easily than searching in a more rudimentary way, improving efficiency and letting them know Tradier had them in mind when they designed the platform. This kinship draws more developers and improves the data within the accounts.


So, Why Choose Tradier?


The biggest reason is the price. We offer a very economical price point for all services, including options for builders, developers, and firms. Their pricing system is so unique, it has received plenty of attention from other investment groups as the metric for which they do business.


Something else, Tradier offers a collaborative spirit that many companies wouldn’t dream of. They are in it to draw business for financial boosts, but we want to be a partner, sharing triumphs and failures. We want to be involved, not just greedy spectators.


Finally, the Tradier team is committed to an ethical and moral approach to trading, something rarely found in the finance world. At Tradier, we strive always to do the right thing. With this philosophy in mind, many platforms join forces with them quickly and without a moment's concern that they might not be the genuine article.




Aligning with Tradier is just good business. We want you to succeed because that is how we grow. We offer the tools you need to thrive because they want to share in your victories. It is a team effort, and Tradier is here as your coach, your captain, and even your cheerleaders.


Happy holidays from Tradier...
By Tradier Inc. on Dec 23, 2020 at 8:23:07 AM


Dan Raju Tradier Happy-Holidays-Max-Quality

Retail Traders Jumping onto Subscription-based Platforms 
By - Dan Raju, Tradier CEO on Dec 11, 2020 at 2:09:38 PM


Retail traders have become a dominant impacting force in the trading markets. If you want to know how far we have come, let’s take a look at the Options Trading volumes for the week ending on December 4th. Out of the 366M, options contracts traded, about 174M were traded by retail customers. This is almost unbelievable that 47% of the total volume is coming from retail investors. With the growing dominance of retail, we are seeing the popularity of retail like subscription pricing models.


Trends are indicative of evolving markets and industries. As consumer preferences change, industries will usually follow to continue making money. However, sometimes a new market emerges entirely. For example, the subscription-based economy growing today exists due to the telecommunications and entertainment industries. These industries recognized a growing trend among customers for more customizable services and built product packages that emphasized paying for personalized service. 


Subscription-based services became popular with the rise of smartphones. As more people started using data while on the go, telecommunication companies began offering different subscription packages based on the customer. Today, when a customer is shopping for a cell service provider, the package options with one provider are endless. You can get a family package, unlimited data, or a fixed amount of data. The service you receive is built heavily upon your needs and preferences. 


What consumers appreciated about their cell phone service providers they started expected from other industries. As consumers began demanding newer consumption models, many businesses followed suit and started providing them. A great example is the entertainment industry, specifically television. Before the now conglomerate Netflix, cable companies ruled the home entertainment industry. However, when Netflix introduced the first idea of a streaming service, customers found the perfect alternative to expensive cable. The streaming service was not only cheaper but highly personalized. You built a profile that monitored your show preferences and gave you suggestions, and for consumers, it felt like they were paying something unique to them.


The market trend suggests consumers are expecting more subscription-based services. If you need more evidence, as stated early, you can watch an economy evolve by monitoring the industry changes. More and more industries are involving some form of subscription-based service! For example, Ford is providing its customers with a leasing subscription option. In the United States in 2015, consumers spent 420 billion on subscription-based services. The consumer demand for more personalized services is defining a new business model. It is just a matter of time before more industries start to capitalize.


The bottom line is consumers are expecting more subscription-based services. Even investors and portfolios are expressing the same demand in stock trading. This pressure has led to the rise of some subscription-based trading services. Investors pay a single fee and are allowed to make unlimited trades without hidden fees. Apps like Stash allow unlimited trades for a flat fee of three dollars a month. 


Certainly, brokerage giants like E-Trade, Charles Schwab, and TD Ameritrade are not going away anytime soon. However, if the trend suggests anything, it is that consumers will gradually demand more personalized services. So, eventually, these providers may be forced to provide a subscription-based service or be muscled out of the market entirely. 


While subscription-based trading is unlikely to replace the market anytime soon, the pressure from consumer demands may lead to more options when it comes to trading accounts or services. This outcome is certainly likely, following the evolution of other industries providing more subscription-based services, like Tradier. Learn more about our commission-free and subscription-based trading options.

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