Tradier Brokerage Recognized as Most Innovative Options Brokerage by Benzinga Fintech Awards 2024

In the fast-evolving world of fintech and trading, true innovation stands as the cornerstone of progress. For Tradier, innovation isn't just about technology—it's about reimagining what a modern brokerage can be. As our CEO Dan Raju emphasizes, "Do the right thing every time and keep doing it again and again, and your customers will eventually love you."

We're honored to announce that Benzinga has named Tradier the "Most Innovative Options Brokerage" in their 2024 Fintech Awards. This recognition comes at a pivotal moment in our journey, following a year where we processed over $10 billion in trades and experienced record-setting customer growth.

Innovation Through Accessibility

At Tradier, innovation means breaking down barriers. "The market needs a responsible player," says Raju, "and people gravitate towards a responsible offering rather than shoot from the hip all the time." Our unique subscription-based model has revolutionized how traders think about costs, offering transparent pricing through our Free, Pro ($10/month), and Pro Plus ($35/month) tiers. This approach has challenged what Raju calls "the monotonous world of giving an application asking people to trade with some confusing costs."

Building on a Legacy of Excellence

Tradier has consistently pushed boundaries in the trading space. Our platforms support comprehensive multi-asset trading—from stocks and options to Futures¹ and our brokerage maintains strong standards as US-regulated brokerage.

A Platform Built for Partnership

What truly sets Tradier apart is our commitment to collaboration and education. "90% of the people who blow themselves up just don't know the alternatives of what is there in the market," notes Raju. That's why we've built an ecosystem with over 300 trading partners, offering 15-17 live educational shows weekly through our Tradier Hub, and recently launched a Spanish channel to serve our growing international community.

Driving Price Innovation in the Industry

In an era where trading costs can quickly accumulate, Tradier is revolutionizing the industry with our innovative subscription-based pricing model. Our approach provides active traders with predictable, transparent costs that don't escalate with trading volume.

Our flexible pricing structure includes:

• Pro Plan ($10/month): No commissions on equity and ETF options contracts, $0.35 for index options
• Pro Plus ($35/month): Free equity and ETF options, $0.10 index options contracts
• Lite Plan (Free): $0.35 per contract for both equity/ETF and index options

This pricing innovation stands in stark contrast to traditional brokerages. While competitors charge escalating fees based on volume—some reaching $600 monthly for 1,000 contracts—Tradier maintains consistent, predictable pricing regardless of trading activity. With competitive margin rates of 9.5% compared to competitors' 11-13.5%, we're ensuring that active traders keep more of their profits.

Looking Ahead

This recognition from Benzinga validates our approach to innovation—one that prioritizes practical solutions over flashy features. As we continue to grow globally and enhance our offerings, we remain focused on what Raju identifies as key trends: last-mile automation, growing demand for quality educational content, and the internationalization of the brokerage market.

To our valued partners, traders, and the entire Tradier community—this award reflects your trust in our vision. As we move forward into 2024, we're excited to continue pushing the boundaries of what a modern brokerage can achieve, always staying true to our principle of being that mature, responsible offering that the market needs.

Disclaimer: Check the background of this investment professional on FINRA's BrokerCheck ». Check the background of Tradier Futures by visiting NFA's BASIC System » * Tradier Brokerage Inc. charges for exchange, clearing and regulatory fees. Other fees and applicable minimums may apply, see the Tradier Brokerage Fee Schedule for more details. Promotions are subject to change at any time. Tradier Brokerage, Inc. does not guarantee its accuracy, completeness, or suitability. Accounts are carried and cleared with Apex Clearing Inc. Options carry a high level of risk and are not suitable for all investors. Please read the Characteristics and Risks of Standardized Options before trading in options. Risk of loss in trading can be substantial and you should carefully consider the risks associated with trading options and using leverage as it relates to your investment objectives, time horizon and expenses.  Securities products are offered through Tradier Brokerage Inc. Member FINRA/SIPC - Not FDIC Insured - No Bank Guarantee - May Lose Value. Commodity interest products, including futures and forex are offered by Tradier Futures (DBA of Lazzara Consulting Inc). Member NFA/CFTC. Tradier Futures does not maintain a research department as defined in CFTC Rule 1.71.

¹Securities products are offered through Tradier Brokerage Inc. Member FINRA/SIPC - Not FDIC Insured - No Bank Guarantee - May Lose Value. Commodity interest products, including futures and forex are offered by Tradier Futures (DBA of Lazzara Consulting Inc). Member NFA/CFTC. Tradier Futures does not maintain a research department as defined in CFTC Rule 1.71. Tradier Futures Risk Disclosure.