Market Report: Bulls Rule, markets continue higher
By Todd Horwitz on May 3, 2021 at 8:27:50 PM

Market Report: Bulls Rule, markets continue higher



Todd Horwitz Chief Strategist

Be Prepared not Surprised.

Two things have been very consistent for the last few months, call buying is leading the way and equities continue to make new highs. Many have tried to call the top and have been burned. The most important thing to remember is to follow the trend which is the path of least resistance.

Equites continue to rally on light volume which is consistent with a market grinding higher. The daily ranges continue to shrink which leads to a falling VIX and quiet markets. We are experiencing complacent markets that slows everything but does lead them higher.

We can’t predict the future which is why we play the current trend of the time frame which you trade. Different time frames can create different trends, but swing traders should always play the longer-term trend and that is higher. Obviously, there are different stocks and ETFs in bear market while the general market trend is up.

Another week the option markets was dominated by Call buying followed closely by Bull Put Spreads. Bullish strategies on the top of the board. There is some Put buying and some Covered call writing which is what is keeping the pressure on the VIX. More options are being sold to open versus bought to open.

With earnings season starting to wind down we still see tech as the leading bull symbols. The top 5 for the week were, AAPL, NIO, SNAP, AMD and TSLA. Bears have started to appear in MSFT, QQQ, VXX, SPY and IWM. It appears the bears are trying to take control but the odds favor failure and higher markets.

Todd “Bubba” Horwitz

Where Have the Meme Traders Gone?
By - Dan Raju, CEO at Tradier on Apr 27, 2021 at 2:40:20 PM

Click here for full  Dan Raju Article on NASDAQ.COM


Retail Stock Traders slow down a bit while Options Traders Continue to Roar.

- Dan Raju | CEO | Tradier

After being active in the retail trading space for over two decades, I would often call 2020 as the year that reset all expectations and redefined the market in ways we could never have imagined. Everything just changed every definition of size and trading habits we have grown to associate with over the years.

For instance, from February 2020 to February 2021, over 13 million new first-time funded brokerage accounts entered the market and 3x trading volumes became the new normal. Hypersensitive retail behaviors almost became mainstream. What was even more fascinating is that a new breed of individual investing had taken shape that posted and shared every fractional share trade and is eager to learn, express and connect with others. In many cases, the amount of socially posted content far outweighed the amount of underlying trading volume  The political climate and the uncertainties around the vaccine distribution continued to feed an already sensitive investor. The euphoric environments hit a peak with retail trading becoming the center of congressional hearings.  Options, that were traditionally an instrument of the advanced traders suddenly got massive retail adoption. Options overnight became a mass appeal trading instrument. Options Contract Volumes reached record heights. Hundreds of firms launched Options Trading Platforms that drove simplicity and education to retail investors. This helped and fast-tracked a lot of new and existing retail traders to graduate and start trading options.

All this seemed to change around March, 15th 2021. While the retail active options are growing steady and strong, We are seeing a very interesting trend where pure retail Stock Trading volumes are flattening up compared to their growing numbers up to Q1 2021. This is reflected in daily Average Trading volumes. The NASDAQ day Trading volumes indicate the average shares traded daily for the first two weeks of April are at 4.2B Shares/Day compared to the 7.4B Shares/Day in January. We at Tradier also a see a decline in the rate of growth of Equity related API calls too. 

On the other hand, retail options Trading is seeing a continuing boom. Options Trading volumes continue to grow at Tradier in line with the trend we see at the leading fellow options platforms.. Trading platforms that center their focus on options are being launched by entrepreneurs, traders and educators and grow by hundreds, if not thousands. Currently, we are seeing a 10-20% increase in API usage of the Options API month over month.

This discrepancy in behavior between equity and options traders is rooted in the type of customers who engage in trading those instruments. Because options traders are generally active traders, they generally end up being more analytical and research drive than early-stage investors. They are two main reasons why we are seeing a continuing boom in options volumes while there is a leveling off of equity trading is rooted:

  • Coming out of Lockdowns: It has been over a year since the pandemic took over our lives and more and more people are getting out of their homes, wanting to engage in social activities than ever before. There is an increase in a business requiring onsite presence during market hours. This trend is more likely to impact early-stage and younger investors who are overwhelmingly stock traders. The advanced active trader has been more consistent to his trading devices and habits before, during, and in a post-pandemic environment spend. Options is an instrument more widely adopted and practices by advanced traders.
  • Graduation During the Pandemic: A large number of new investors who entered the market starting in 2015 and those new players who jumped into the market during the pandemic have now graduated during to options trading. These traders continue to trade more options than ever before. The market changes and volatility also seem to more friendly to options strategies. A vast number of Educators, Tools and Platforms were launched during the pandemic, fueling the options volume growth.

This leaves us with a very interesting dichotomy where two essential sections of the same retail online market are showing polar opposite behavior. One that may change again depending on how we recover from the pandemic.


Market Report: Will markets ever go down again?
By Todd Horwitz on Apr 26, 2021 at 4:11:32 AM

Market Report: Will markets ever go down again?



Todd Horwitz Chief Strategist

Be Prepared not Surprised.

For months we have been witnessing a market that knows no bad news. Look at last Thursday when President Biden ran out the possibility of a 43.4% Corporates Tax. The initial reaction sent market sharply lower by Friday all bad news was gone and the S+P closed near record highs followed by the other three rallying strongly.

As we move into the new week there is no reason to believe that the rally is over. We are looking at a rally that has potential to extend farther than anyone thinks. Cheap money and the chase for yield will do that to investors. Remember, when bad news stalls markets and they go higher you are in a bull market. This run will last until it doesn’t, it’s that simple.

Long calls stayed on top of the leaderboard for the 22nd week in a row. The rest of the top five is more mixed with long puts moving into the number two spot. Followed by bear calls, bull put spreads and bull puts. The key to watch is the falling VIX which continues to disintegrate trading at 18. However, the actual trade value looks to be under 10.

The bullish symbols remain in the tech sector with the QQQ on top once again. Other symbols that continue with bullish activities are, AAPL, TSLA, AMZN and SQ. All four with earnings the next couple of weeks, which could be the reason for the bullish activity. Be careful with those symbols because they are inflated with the anticipation of earnings.

The bear list begins with AXP and includes the SPY, MSFT, AMD, VXX and DIA. What we can assume from the action is the bears symbols are Dow related which is consistent with a continuation of the bull market.

Always keep in mind that predicting markets is a fool’s game. Follow the trend and price action without opinion.

Todd “Bubba” Horwitz

By - Dan Raju, CEO at Tradier on Apr 20, 2021 at 4:11:35 PM

Leading brokerage and API platform provider appoints of Andre Norman, CEO of Rho Financial, as its SVP of Growth



Charlotte, North Carolina – April 21, 2021, Leading Online brokerage and API platform provider of the widely used "Brokerage in a Box" API for trading platforms, advisors, developers, and individual investors, today announced the appointment of Andre Norman as its SVP of Growth. In his new role, Andre will report directly to Tradier Chairman and CEO Dan Raju. Andre will be primarily will be responsible for all Tradier's Growth and Marketing functions. This announcement comes on the heels of Tradier's Acquisition of Rho Financial, which Andre had founded in 2018.   

Andre Norman brings to Tradier a deep sense of entrepreneurial leadership and passion for reaching out and appealing to Active Retail investors with the best of what Tradier and its ecosystem 20 plus partners can offer. Andre founded Rho Financial and launched its flagship Rho Mobile trading platform. Andre is a Mechanical Engineer by education and had held engineering roles at Lockheed Martin and Alstom earlier in his career.

To fill this critical leadership role, Raju explained, Tradier sought a Leader that understood an active retail investor and their constant needs. "Andre brings deep leadership experience and a strong track record of marketing products to retail investors," Raju said. "At a time where Tradier is experiencing record growth and has become a critical part of the retail infrastructure in the market, Andre will play a critical role in enhancing the Tradier brand and partner with Tradier API clients on their retail marketing initiatives."

"I'm extremely excited for the opportunity to join the Tradier management team and be a part of a group that is changing the way retail brokerage services are delivered," Norman said. "While expanding the Tradier products and brand, I'm looking forward to working and collaborating with Tradier partners on their marketing initiatives."

For more information, please reach 

About Tradier

Tradier's Brokerage platform and API's enable entrepreneurs, businesses, developers to rapidly create and offer embeddable investing to investor platforms, digital advisors and global firms who want to get access to the US Markets. Created by longtime tech developers, Tradier's APIs power third-party firms and developers to offer trading in all US listed securities and build research, analysis, web, social and mobile experiences as self-directed or digital advice(robo) platforms. 

About Tradier Brokerage Inc.

Tradier Brokerage, Inc. — a member FINRA and SIPC is an independent subsidiary of Tradier, Inc. Tradier Brokerage with its web, mobile, desktop and API platforms enables online investing and advanced trading for active traders, advisors and platform partners globally at simple and competitive prices. 

Tradier TV add campaign
By - Dan Raju, CEO at Tradier on Apr 20, 2021 at 1:33:12 PM

The following roll is playing across the Business Channels 




How Traders Speak Greek
By - Dan Raju, CEO at Tradier on Apr 20, 2021 at 11:19:54 AM


There’s a lot to learn when you’re new to options trading. Is it all Greek to you? Savvy beginners do their research before putting real money on the line, but the Greeks are a surprise to many new traders. At their core, the Greeks are simply tools to measure the risk involved in taking a particular options position. Let’s cut through the uncertainty and learn how delta, theta, vega, and gamma can help you make informed decisions and wise trades.

What Are the Greeks?

Traders use Greeks as risk measures when evaluating options. The names may sound complicated since they use Greek letters to represent changes and rates. However, each Greek simply contains information about change, probability, decay, and volatility. These concerns should inform any options strategy, so it’s important to understand each measure.


Delta stands for change, specifically how much an option is likely to change assuming a one-point move in the underlying factors. You may see delta described as an “equivalent share of stock,” or as a measure of how likely an option is to finish in the money.


Theta deals with decay. This Greek describes how much an option will decay on a daily basis. If theta is applied to an entire position, it measures how much that position will lose or gain daily. A negative theta value shows that options are “wasted assets,” declining regularly even though underlying conditions remain stable.


Vega is an option’s price sensitivity as it relates to volatility, which is the speed and amount of price change. Vega measures how much an option price changes as a result of 1% changes in the underlying volatility.


Gamma is a second-derivative measure, which means that it is determined based on an option’s delta value. Gamma shows the rate of fluctuation between the underlying price and the option’s changing rates. It shows the amount that the delta would move, assuming a $1 change in the underlying security.

How Can I Use Greeks to Trade?

The Greeks are determined for each trading position using an options pricing model. The variables that inform each measure are constantly changing, so traders should analyze their Greeks frequently to stay informed.

It’s easy to monitor your risks when you use a computerized solution for calculating Greeks. TradeHawk, Tradier’s trading platform, offers a robust array of Greeks to help you strategize. You can explore full Greeks for every option, including position Greeks, individual options, and spread Greeks. Make the most of TradeHawk’s Greeks and discover more tools for your trading journey.

Market Report: New Highs, No Fear
By Todd Horwitz on Apr 18, 2021 at 9:10:09 AM

 Market Report: New Highs, No Fear



Todd Horwitz Chief Strategist

Be Prepared not Surprised.

Markets continue to make new highs almost daily. We have not seen a hard sell off in weeks. Last week the Nasdaq joined the Dow and S+P with all time new highs. The Russell is at the same decision point the Nasdaq was two weeks ago, will it breakout or breakdown?

The overwhelming complacency in markets today should be setting off an alarm in investor’s minds. With the big drop in the VIX now hovering around 16 tells us its really trading around 8. Traders and investors are convinced these markets are never going down again. History tells us that this rally must stop at some point, nobody knows when.

The trend is up meaning markets will go up until they don’t. However, we must have concerns that this could end at any time. Options suggest that the rally has legs which makes sense since money goes where it’s treated best. Equities are still the boss of yield and returns add in cheap money which should extend the rally.

Long Calls remain on the top of the list for the 20th week in a row. Bull Put spreads follow closely and the VIX killer Put selling is moving up the list. When looking at options strategies remember that we never know what is on the other side of the trade. Long calls could be covering short stock but when you add in Put selling its all bullish.

Once again Tech is starting to dominate the bull market with QQQ, TSLA, AAPL, NVDA and SQ leading the way. Other than the SPY the top 10 are all tech. On the bearish side we find XLU, VIX, SNDL, PLBY and EWZ.

With the start of earnings season, anything goes. Last week saw the banks beat expectations handily.

Todd “Bubba” Horwitz

Market Report New Highs Dow and S+P
By Todd Horwitz on Apr 11, 2021 at 6:16:04 AM

Market Report New Highs Dow and S+P



Todd Horwitz Chief Strategist

Be Prepared not Surprised.

After a brief pause a few weeks ago the Dow and S+P have made all time new highs while the Nasdaq is closing in, The Russell which has once again become the laggard looks primed and ready to join the party.

The cheap money continues to fuel the markets which has been driven by the minority on light volume. The sellers have stepped away letting the bulls have their way. The only real worry in these markets are the Bond markets who continue to insist that rates are too low.

Although the FED refuses to acknowledge that inflation exists their continued expansion of the money supply keeps the buyers flowing and the money cheap. There will be a point and time when markets recognize the underlying issues including record margin debt.

The options markets remain bullish in fact this may be the most positive they have been since the bull market began a year ago. 4 of the top 5 strategies are bullish with long calls taking the top spot for the 20th week in a row.

The top five bullish symbols are all tech AAPL, SQ, QQQ, TSLA and MSFT obviously relayed in the big move in the Nasdaq. Bears have moved back to TLT, SPX, XLU, CVX and FXI showing us the risk on environment.

Adding in a falling VIX and it’s apparently the Bulls are the strong hands, and the rally should continue to roll. However, there is a saying that “complacency is the architecture of our downfall”. For now, it looks like we rally on.

Todd “Bubba” Horwitz

The Beginner's Guide to Trading vs. Investing
By - Dan Raju, CEO at Tradier on Apr 5, 2021 at 12:31:07 PM

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In the past year there has been a surge of interest in trading and investing. People have had more time on their hands due to the COVID-19 pandemic, and there is greater access to the markets than ever before thanks to technologies that eliminate the need for the four walls of the traditional brokerage firm. 

If you find yourself debating where to begin, it is important to know that there are many differences between trading and investing. They require different approaches and suit different people’s lifestyles and needs. Read ahead and learn which type might be right for you, especially as a beginner in the markets, as well as common misconceptions to avoid.

Swing Trading

The two most common types of trading are swing trading and day trading. Individuals who trade on “swings” within the market try to identify opportunities where they feel a stock is critically under or overvalued and strike when the time is right. They pay attention to momentum indicators and trends over a period of time ranging from a few days to a few weeks.

Since swing trades can take a few weeks to develop before the trader dumps the stock, traders have some breathing room. For this reason, swing trading is a part-time job and highly suitable for those with a full-time job who are looking for a side hustle. 

Day Trading 

Day traders work on a shorter timetable than swing traders. Day traders make trades that can develop over a few hours or—at most—up to a day. Because they rely on short-term buy and sell signals, they are glued to their screens and trade at a high rate over the course of the market’s open.

A day trader usually won’t keep any securities or positions overnight, and many traders incur losses over their first few months. Becoming well-versed in day trading requires a lot of time and dedication, and those who go into day trading typically seek to make it a full-time job. 


Investors aim to build their wealth gradually over the course of years, even decades. They buy and sell a variety of stocks, mutual funds, and stock bundles through sources such as ETFs. Investors often reinvest their profits and rely on slower methods of wealth building, such as dividends from stocks they own over a long period of time. Common types of investing include putting money into a 401(k) or an IRA.

Investors pay attention to market indicators that signal a company’s value, such as the company’s management forecast and price-earnings ratio. A benefit of investing is that investors don’t have to track their investments day-to-day; they just have to make sure they are making steady growth over a substantial amount of time. When a downtrend occurs in the market, investors can usually ride it out and expect to recover their losses when the prices rebound.

Avoid These Misconceptions

The biggest misconceptions are that 1) trading is easy, and 2) traders can easily be successful from day one. As with anything, the key to being successful in trading and investing is to have a solid plan and stick to it. Trading requires that you dedicate time, energy, and discipline to studying the markets and reacting accordingly. Day trading is especially immersive, and it’s important to strategize a day-trading plan that works for you and avoid straying from it. 

Which Type Is the Best? 

Another misconception is that there is a right or wrong answer to this question. In reality, what works best for you will depend on your lifestyle and expectations.

For those entering the markets as a beginner, investing is a great option since it has the longest time horizon. There is time to learn the markets and investing is generally low-risk and reliable. 

Trading is more suitable for those who seek quicker gratification. If you’re yearning to make a full-time job out of trading, day trading is more aligned with your interests. If you want a more casual approach, you might find that swing trading is your best bet. 

Seasoned Traders and Investors Do This

Successful traders and investors will tell you that sticking to a tried-and-true plan over a substantial amount of time is important regardless of whether you go into trading or investing. No matter what you choose, it always pays to be strategic and level-headed. 

Don’t go at it alone! If you’re thinking about trading, gain some more insight into the specific habits seasoned traders utilize:

Market Report Interesting, Diverging Markets
By Todd Horwitz on Mar 28, 2021 at 6:19:41 PM

 Market Report: Interesting, Diverging Markets



Todd Horwitz Chief Strategist

Be Prepared not Surprised.

The wild and crazy markets roll on. Major divergences have become a regular occurrence. Last week saw the Dow and S+P make new closing highs, while the Russell and Nasdaq closed lower for the week. That tells a story of uncertainty.

We are witnessing the power of the FED and cheap money policies. While the FED blows up the money supply, they maintain their stance of no inflation. If you have been to the gas station or grocery store recently the inflation data is laughable. Of course, it appears the FED continues to use antiquated models.

One thing we must remember, don’t fight the tape or trend. Until further notice the trend appears higher and is being backed up by the options being traded. Call buying remains in the leadership role followed by bull put spreads and put selling. In other words, it looks like the bulls are still in charge.

The bullish symbols continue to rotate with this week’s leaders, IWM, FB, BA, AAPL and the continuation of GME and DKNG. There are a few new names on the bear side as well with the SPY leading the way followed buy AMD, AMZN, XLU and MCD.

There are many things that don’t make sense but trying to navigate or predict the end of a bubble are impossible. Stay with the trend until it changes. If you try and trade the news, you lose.

Every Monday we do a strategy call. This week the call starts at 4:30 EST.  Use the link below to register 

2021-03-29 Monday Night Strategy Call 

Todd “Bubba” Horwitz

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