Tradier TV add campaign
By - Dan Raju, CEO at Tradier on Apr 20, 2021 at 1:33:12 PM

The following roll is playing across the Business Channels 




How Traders Speak Greek
By - Dan Raju, CEO at Tradier on Apr 20, 2021 at 11:19:54 AM


There’s a lot to learn when you’re new to options trading. Is it all Greek to you? Savvy beginners do their research before putting real money on the line, but the Greeks are a surprise to many new traders. At their core, the Greeks are simply tools to measure the risk involved in taking a particular options position. Let’s cut through the uncertainty and learn how delta, theta, vega, and gamma can help you make informed decisions and wise trades.

What Are the Greeks?

Traders use Greeks as risk measures when evaluating options. The names may sound complicated since they use Greek letters to represent changes and rates. However, each Greek simply contains information about change, probability, decay, and volatility. These concerns should inform any options strategy, so it’s important to understand each measure.


Delta stands for change, specifically how much an option is likely to change assuming a one-point move in the underlying factors. You may see delta described as an “equivalent share of stock,” or as a measure of how likely an option is to finish in the money.


Theta deals with decay. This Greek describes how much an option will decay on a daily basis. If theta is applied to an entire position, it measures how much that position will lose or gain daily. A negative theta value shows that options are “wasted assets,” declining regularly even though underlying conditions remain stable.


Vega is an option’s price sensitivity as it relates to volatility, which is the speed and amount of price change. Vega measures how much an option price changes as a result of 1% changes in the underlying volatility.


Gamma is a second-derivative measure, which means that it is determined based on an option’s delta value. Gamma shows the rate of fluctuation between the underlying price and the option’s changing rates. It shows the amount that the delta would move, assuming a $1 change in the underlying security.

How Can I Use Greeks to Trade?

The Greeks are determined for each trading position using an options pricing model. The variables that inform each measure are constantly changing, so traders should analyze their Greeks frequently to stay informed.

It’s easy to monitor your risks when you use a computerized solution for calculating Greeks. TradeHawk, Tradier’s trading platform, offers a robust array of Greeks to help you strategize. You can explore full Greeks for every option, including position Greeks, individual options, and spread Greeks. Make the most of TradeHawk’s Greeks and discover more tools for your trading journey.

Market Report: New Highs, No Fear
By Todd Horwitz on Apr 18, 2021 at 9:10:09 AM

 Market Report: New Highs, No Fear



Todd Horwitz Chief Strategist

Be Prepared not Surprised.

Markets continue to make new highs almost daily. We have not seen a hard sell off in weeks. Last week the Nasdaq joined the Dow and S+P with all time new highs. The Russell is at the same decision point the Nasdaq was two weeks ago, will it breakout or breakdown?

The overwhelming complacency in markets today should be setting off an alarm in investor’s minds. With the big drop in the VIX now hovering around 16 tells us its really trading around 8. Traders and investors are convinced these markets are never going down again. History tells us that this rally must stop at some point, nobody knows when.

The trend is up meaning markets will go up until they don’t. However, we must have concerns that this could end at any time. Options suggest that the rally has legs which makes sense since money goes where it’s treated best. Equities are still the boss of yield and returns add in cheap money which should extend the rally.

Long Calls remain on the top of the list for the 20th week in a row. Bull Put spreads follow closely and the VIX killer Put selling is moving up the list. When looking at options strategies remember that we never know what is on the other side of the trade. Long calls could be covering short stock but when you add in Put selling its all bullish.

Once again Tech is starting to dominate the bull market with QQQ, TSLA, AAPL, NVDA and SQ leading the way. Other than the SPY the top 10 are all tech. On the bearish side we find XLU, VIX, SNDL, PLBY and EWZ.

With the start of earnings season, anything goes. Last week saw the banks beat expectations handily.

Todd “Bubba” Horwitz

Market Report New Highs Dow and S+P
By Todd Horwitz on Apr 11, 2021 at 6:16:04 AM

Market Report New Highs Dow and S+P



Todd Horwitz Chief Strategist

Be Prepared not Surprised.

After a brief pause a few weeks ago the Dow and S+P have made all time new highs while the Nasdaq is closing in, The Russell which has once again become the laggard looks primed and ready to join the party.

The cheap money continues to fuel the markets which has been driven by the minority on light volume. The sellers have stepped away letting the bulls have their way. The only real worry in these markets are the Bond markets who continue to insist that rates are too low.

Although the FED refuses to acknowledge that inflation exists their continued expansion of the money supply keeps the buyers flowing and the money cheap. There will be a point and time when markets recognize the underlying issues including record margin debt.

The options markets remain bullish in fact this may be the most positive they have been since the bull market began a year ago. 4 of the top 5 strategies are bullish with long calls taking the top spot for the 20th week in a row.

The top five bullish symbols are all tech AAPL, SQ, QQQ, TSLA and MSFT obviously relayed in the big move in the Nasdaq. Bears have moved back to TLT, SPX, XLU, CVX and FXI showing us the risk on environment.

Adding in a falling VIX and it’s apparently the Bulls are the strong hands, and the rally should continue to roll. However, there is a saying that “complacency is the architecture of our downfall”. For now, it looks like we rally on.

Todd “Bubba” Horwitz

The Beginner's Guide to Trading vs. Investing
By - Dan Raju, CEO at Tradier on Apr 5, 2021 at 12:31:07 PM

Overhead 2-view-of-a-man-seated-at-a-desk-using-a-mo-XK7P9W2

In the past year there has been a surge of interest in trading and investing. People have had more time on their hands due to the COVID-19 pandemic, and there is greater access to the markets than ever before thanks to technologies that eliminate the need for the four walls of the traditional brokerage firm. 

If you find yourself debating where to begin, it is important to know that there are many differences between trading and investing. They require different approaches and suit different people’s lifestyles and needs. Read ahead and learn which type might be right for you, especially as a beginner in the markets, as well as common misconceptions to avoid.

Swing Trading

The two most common types of trading are swing trading and day trading. Individuals who trade on “swings” within the market try to identify opportunities where they feel a stock is critically under or overvalued and strike when the time is right. They pay attention to momentum indicators and trends over a period of time ranging from a few days to a few weeks.

Since swing trades can take a few weeks to develop before the trader dumps the stock, traders have some breathing room. For this reason, swing trading is a part-time job and highly suitable for those with a full-time job who are looking for a side hustle. 

Day Trading 

Day traders work on a shorter timetable than swing traders. Day traders make trades that can develop over a few hours or—at most—up to a day. Because they rely on short-term buy and sell signals, they are glued to their screens and trade at a high rate over the course of the market’s open.

A day trader usually won’t keep any securities or positions overnight, and many traders incur losses over their first few months. Becoming well-versed in day trading requires a lot of time and dedication, and those who go into day trading typically seek to make it a full-time job. 


Investors aim to build their wealth gradually over the course of years, even decades. They buy and sell a variety of stocks, mutual funds, and stock bundles through sources such as ETFs. Investors often reinvest their profits and rely on slower methods of wealth building, such as dividends from stocks they own over a long period of time. Common types of investing include putting money into a 401(k) or an IRA.

Investors pay attention to market indicators that signal a company’s value, such as the company’s management forecast and price-earnings ratio. A benefit of investing is that investors don’t have to track their investments day-to-day; they just have to make sure they are making steady growth over a substantial amount of time. When a downtrend occurs in the market, investors can usually ride it out and expect to recover their losses when the prices rebound.

Avoid These Misconceptions

The biggest misconceptions are that 1) trading is easy, and 2) traders can easily be successful from day one. As with anything, the key to being successful in trading and investing is to have a solid plan and stick to it. Trading requires that you dedicate time, energy, and discipline to studying the markets and reacting accordingly. Day trading is especially immersive, and it’s important to strategize a day-trading plan that works for you and avoid straying from it. 

Which Type Is the Best? 

Another misconception is that there is a right or wrong answer to this question. In reality, what works best for you will depend on your lifestyle and expectations.

For those entering the markets as a beginner, investing is a great option since it has the longest time horizon. There is time to learn the markets and investing is generally low-risk and reliable. 

Trading is more suitable for those who seek quicker gratification. If you’re yearning to make a full-time job out of trading, day trading is more aligned with your interests. If you want a more casual approach, you might find that swing trading is your best bet. 

Seasoned Traders and Investors Do This

Successful traders and investors will tell you that sticking to a tried-and-true plan over a substantial amount of time is important regardless of whether you go into trading or investing. No matter what you choose, it always pays to be strategic and level-headed. 

Don’t go at it alone! If you’re thinking about trading, gain some more insight into the specific habits seasoned traders utilize:

Market Report Interesting, Diverging Markets
By Todd Horwitz on Mar 28, 2021 at 6:19:41 PM

 Market Report: Interesting, Diverging Markets



Todd Horwitz Chief Strategist

Be Prepared not Surprised.

The wild and crazy markets roll on. Major divergences have become a regular occurrence. Last week saw the Dow and S+P make new closing highs, while the Russell and Nasdaq closed lower for the week. That tells a story of uncertainty.

We are witnessing the power of the FED and cheap money policies. While the FED blows up the money supply, they maintain their stance of no inflation. If you have been to the gas station or grocery store recently the inflation data is laughable. Of course, it appears the FED continues to use antiquated models.

One thing we must remember, don’t fight the tape or trend. Until further notice the trend appears higher and is being backed up by the options being traded. Call buying remains in the leadership role followed by bull put spreads and put selling. In other words, it looks like the bulls are still in charge.

The bullish symbols continue to rotate with this week’s leaders, IWM, FB, BA, AAPL and the continuation of GME and DKNG. There are a few new names on the bear side as well with the SPY leading the way followed buy AMD, AMZN, XLU and MCD.

There are many things that don’t make sense but trying to navigate or predict the end of a bubble are impossible. Stay with the trend until it changes. If you try and trade the news, you lose.

Every Monday we do a strategy call. This week the call starts at 4:30 EST.  Use the link below to register 

2021-03-29 Monday Night Strategy Call 

Todd “Bubba” Horwitz

Market Report: Markets in Tenuous Uptrend
By Todd Horwitz on Mar 21, 2021 at 11:39:22 AM

 Market Report: Markets in Tenuous Uptrend



Todd Horwitz Chief Strategist

Be Prepared not Surprised.

Markets have been in a wicked consolidation pattern with a bias to the upside. This move is tenuous at best. The price action is not a bullish as it has been, but the trend is the trend. Traders learn not to fight the tape or the trend no matter how bad it looks.

It appears that the FED is starting to panic as the markets get away from them. On Friday morning the FED stopped the (SLR) supplementary leverage ratio for banks. The lending policies have been the main source of the rally which is looking more and more like a bubble.

Amazingly the options strategies leaders are bullish or at least appear that way. One thing we always want to remember is things may not be as they appear. With the number one strategy being call buying those who are short could be covering up their short positions creating a synthetic put. There has been a little more bearish activity with some put buying, however the VIX is dropping.

As you can see, the markets are confused as well as the traders. The only thing that remains constant is the options strategies being used. The bullish symbols have changed again with GME on top, followed by AAPL. SPY, PLTR and BA. Bearish leaders are FXI, VXX, DASH, AMD and CVX.

To sum everything up, markets are on edge and can move either way. Confusion is everywhere which is the pure definition of consolidation and uncertainty. Eventually there will be a big move and we will be ready.

Todd “Bubba” Horwitz

By - Dan Raju, CEO at Tradier on Mar 18, 2021 at 12:28:38 PM

Leading Online Broker that offers the widely used "Brokerage in a Box" API for trading platforms and digital advisors acquires Rho to enhance its white label product offering.



Charlotte, North Carolina – March 18, 2021- Tradier, a leading online broker and provider of the widely used "Brokerage in a Box" API for trading platforms, advisors, developers, and individual investors, today announced the acquisition of Rho(, a popular active trading mobile app that made a name for itself with its simplified onboarding and commission-free trading interface. As part of the acquisition, Rho's technology and customers will be integrated into Tradier's products. Existing and new clients will have access to a next-generation white-label mobile offering. 

Houston-based Rho was founded in 2018 as a commission-free app for investing in stocks, ETFs, equity options, and index options. The Rho mobile platform has gained a sizable market presence over the years due to its ability to not only serve first-time traders but also empower traders who look for more advanced features than trading apps like Robinhood. Rho's founder Andre Norman and his team have built an intuitive and robust platform from the ground up, and the Rho IP includes innovative workflows that can give retail investors a trading edge. Andrew Norman will be joining the Tradier management team as SVP of Growth. The acquisition is intended to unleash a powerful commission-free white-label mobile experience to existing Tradier clients and new partners, including large social brands looking to offer embeddable investing capabilities. 

"While API-based investing integrations are at a record high, there is a mounting demand for pre-built embeddable, mobile platforms for quick launch from clients," said Dan Raju, CEO of Tradier. "The pandemic has accelerated retail trade volumes and adoption of mobile by active traders. New and existing companies are all looking to offer commission-free mobile platforms or nested investment capabilities within their apps in mass numbers. We believe this acquisition will enable the distribution of Rho's signature platform to a large audience to match Rho Financial's original mission."

"Tradier has served Rho as a Brokerage Partner for years. We are excited to continue on our mission to democratize commission-free mobile experiences as a part of the Tradier team," said Andre Norman, Founder, and CEO of Rho. "Together with Tradier, we look forward to continuing to change the way brokerage services are delivered and consumed by Traders." 

For more information, please contact 


About Tradier

Tradier’s Brokerage platform and API’s enable entrepreneurs, businesses, developers to rapidly create and offer embeddable investing to investor platforms, digital advisors and global firms who want to get access to the US Markets. Created by longtime tech developers, Tradier's APIs power third-party firms and developers to offer trading in all US listed securities and build research, analysis, web, social and mobile experiences as self-directed or digital advice(robo) platforms.

About Tradier Brokerage Inc.

Tradier Brokerage, Inc. — a member FINRA and SIPC is an independent subsidiary of Tradier, Inc. Tradier Brokerage with its web, mobile, desktop and API platforms enables online investing and advanced trading for active traders, advisors and platform partners globally at simple and competitive prices.

Tiblio partners with Tradier to bring powerful tools, thoughtful education, and no per-trade or per-contract execution fees
By - Dan Raju, CEO at Tradier on Mar 15, 2021 at 10:32:54 AM

Charlotte, North Carolina – March 9, 2021 — Tiblio, in partnership with Tradier, is pleased to announce the launch of the integration to provide the rapidly growing retail options trading market with an intuitive combination of education, community, cost savings, and powerful tools. Traders who subscribe to Tiblio have access to proprietary, pre-built and configured option screeners for long calls, long puts and vertical credit spreads screeners built with traders in mind. In addition to this Tiblio users have unlimited commission-free options trading from Tradier Brokerage. The collaboration with Tradier aligns with Tiblio's mission to democratize access to the booming retail options market while empowering traders to be successful.

Over the last two years, retail options trading has become a dominant force in the markets' trends and reactions. Existing retail traders are adopting options as a primary investment instrument, and millions of new first-time investors are starting their online investing with options. This has created a massive demand in the market for pro-level options screeners and educational tools. Tiblio plans to address this demand with its innovative platform and partnership with Tradier.

"Tiblio was created by successful traders that have been through this journey and understand what traders need and the support they aspire to have. Today, Tradier is the home for some of the most advanced active traders in the market with its powerful execution, great technology API, and a brokerage stack built to support our mission of retail enablement." said Leon Smith, CEO/Partner at Tiblio Inc.

"Tradier is proud to partner with innovative companies and a great platform like Tiblio that are bringing measurable value to online retail investors," said Dan Raju, Co-founder and CEO of Tradier. "Together, we are changing the way retail investment is delivered, where retail traders have access to great platform alternatives and better capabilities than the existing vertical offerings in the market."

About Tiblio, Inc.

Tiblio is a rapidly growing empowered community that has access to thoughtful investment tools that provide an edge to investors and an ever-expanding digital educational library for active options traders. Tiblio screens the options market for credit spreads, naked puts, long calls and more. Tiblio monitors market moves, daily, and alerts you to options price changes. Tiblio also offers a Trade Log to track your trades and measure performance over time.

About Tradier Brokerage Inc.

Tradier Brokerage, Inc. — a member FINRA and SIPC is an independent subsidiary of Tradier, Inc. The Brokerage API enables entrepreneurs, businesses, developers and active traders to solve their trading and brokerage challenges using independent content and tool providers of their choice — at simple and competitive prices.

About Tradier, Inc.

Tradier, Inc. is a cloud-based financial services provider and brokerage API company that offers a groundbreaking platform to serve Platform Providers, Advisors, Developers and Individual Investors. Tradier delivers an innovative set of fully hosted API's, modules and "out of the box" tools that are leveraged by a growing list of providers seeking to create innovative trading and investing experiences.

Created by developers, Tradier is a technology linchpin that works with organizations that want to democratize access to data, trade execution, low cost trading and market connectivity through cloud access. In addition, Tradier's APIs empowers third-party developers to build applications such as algorithmic and robotic trading systems.

The Tradier solution features REST-based and Streaming APIs, and turnkey tools that deliver speed, choice and simplicity – all on a secure platform.


Media Relations:

Market Report Markets Battle Nasdaq Looks Weak
By Todd Horwitz on Mar 15, 2021 at 2:46:27 AM

 Market Report: Markets Battle Nasdaq Looks Weak



Todd Horwitz Chief Strategist

Be Prepared not Surprised.

As we look at the action last week market trends looked like they were shifting. There seemed to be a real possibility that the bull market was over. However, Tuesday started another rally taking the Dow and Russell to new highs while the S+P was close. However, the Nasdaq was weak and could have been a lower high, meaning lower prices are ahead.

We do not predict markets; we react and watch the price action. There have been many mixed signals including lousy volume on the big rallies last week. There are many factors and a case can be made for the bulls as well as the bears. The price action will lead the way. Those who try to predict what is next are usually wondering why they lost their money.

The options continue to signal more bullish action ahead, for the 20th week in a row call buying has led the way. The rest of the top five strategies are mixed between bullish and bearish. However, one important thing to remember, trades are made for various reasons. The long call buys could be covering up shorts, this is what makes the price action so important.

The bullish symbols continue to repeat with this week being no different. The leaders this week were GME, TSLA, DKNG, BA and SQ. The bear side is definitive with the SPY, SPX, XLF, XLE and XOM. Those are all S+P or oil stocks, which can lead to a sell off. It is certain to be an interesting week. We will be ready to react to what the market offers.

Todd “Bubba” Horwitz

© 2013 Tradier Inc. All rights reserved.
Blog powered by TypePad. Theme is Flatly. Member since Nov. 2013.