Tradier was founded with the belief that we can enable positive change in the industry by focusing on always doing the right thing… every day. Over the last 2 years, our partners and Traders have been talking to us about investing in Crypto. We looked at the space and asked ourselves if we could bring an offering to market that improves the experience for retail investors and our partners, our answer was a resounding yes.
We believe that the existing crypto platforms are too cryptic about what their pricing REALLY is, how they support themselves, and what they are doing with your coins. Retail investing continues to gain steam and the convergence of traditional asset classes with alternative asset classes continues to get blended.
First, there is a lot of vague and ambiguous messaging out there without a clear representation of what’s happening to your coins. Second, pricing transparency is lacking and, in some cases, just flat-out wrong. Lastly, there is a lot of misleading information out there around the risks associated with crypto investing and how these firms are the “new banks.”
Having had my prior startup get acquired by a digital bank I am awfully familiar with the massive differences between a bank and a crypto app. For example, should a token that provides a 7% “interest rate,” but is just creating 7% more tokens actually be called “interest?" ...or what it really is, which is inflation.
I think it's time we change that. As a father of 3 young ones I often think about what lessons I hope my children can learn from me. One of those lessons is that rather than waiting around hoping someone else would come by and change something, it’s better we take on the problem head-on.
Crypto does not need to be cryptic. It is time we create an offering that is transparent, shoots straight, and most importantly treats Crypto Traders with the service and support they deserve and need. This is exactly what we have been working on for the last two quarters.
Tradier will be launching Crypto. We expect to launch towards the end of Q2 2022.
The Tradier Crypto offering is established based on three key tenants:
- Pricing Transparency: We’ll be coming to market with extremely competitive pricing with preferred pricing for Tradier subscribers. More to come as we get closer to launch.
- Accessibility: Traders can trade and stack seamlessly from the Tradier Mobile and Web platforms. Our partner platforms will be able to tap into our API first, offering to create customized experiences for their customers.
- Customer Service: It’s not an afterthought at Tradier and is core to who we are as a brand. You’ll be able to speak with a real person who understands active traders because that’s who we are.
I invite you to sign up for our waitlist to be one of the first notified when it is ready for launch. You can sign up for the waitlist here.