Seasoned Marketing Expert Rio Slaven Joins Brokerage API Pioneer Tradier As Head of Marketing
Proven industry veteran, formerly of TD Ameritrade, E*Trade and Morgan Stanley, joins Tradier Inc. as its first Head of Marketing to bring trading technology marketing and deep investor expertise to the company.
Charlotte, NC and New York, NY – February 2, 2015 – Tradier, Inc. (http://www.tradier.com), the leading cloud-based financial services brokerage API company, has appointed Rio Slaven as Head of Marketing. She will also focus on supporting developer relationships, assisting them with Tradier’s integration onto their platforms and helping them realize business growth and product expansion.
“We actively work with entrepreneurs, businesses, developers and active traders to solve their trading and brokerage challenges by delivering an un-paralleled integrated trading experience. Rio’s extensive retail investor and trading technology marketing expertise will further secure our position as the leading brokerage API in the market. We are looking forward to Rio’s leadership to take the company’s digital and co-marketing programs to the next level.” said Dan Raju, CEO and Co-Founder of Tradier, Inc.
“I have quickly witnessed rapid adoption of our brokerage API by an extraordinarily diverse group. The trading and online brokerage marketplace continues to evolve and I am thrilled to be a part of an innovative company that, in the short time since its launch, is already redefining the brokerage paradigm,” said Slaven. “I believe in Tradier’s cloud technology and how it empowers our partners – the fin-tech entities, forward-thinking developers, data and tool providers, as well as quant traders -- and allows them to access and manage their trading needs on their own terms.”
Slaven is a seasoned marketer and digital strategist with a track record of leading full-scale marketing programs for start-up, high-growth, and turnaround businesses in the financial services arena. She has lent her expertise to large online brokers and financial services companies including TD Ameritrade, E*Trade Financial and Morgan Stanley.
Raju added, “Rio believes in our mission to accelerate a new brokerage model – moving away from the traditional disjointed trading experience to one that is a seamless ecosystem, allowing integrators, their subscribers, and traders to access trading from their preferred platform without leaving it. She is already achieving great strides – working with our partners to help them offer and launch expanded service offerings to their customers.”
About Tradier, Inc.:
Tradier, Inc. (www.tradier.com) is a cloud-based financial services provider and brokerage API company that offers a ground-breaking platform to serve Platform Providers, Banks and Traders. Tradier delivers an innovative set of fully hosted API's, modules and "out of the box" tools that are leveraged by a growing list of providers seeking to create innovative trading experiences.
Created by developers, Tradier is a technology linchpin that works with organizations that want to democratize access to data, trade execution, low cost trading and market connectivity through cloud access. In addition, Tradier’s APIs empowers third-party developers to build applications such as algorithmic and robotic trading systems.
The Tradier solution features REST-based and Streaming APIs, and turnkey tools that deliver speed, choice and simplicity – all on a secure platform.
About Trader Brokerage Inc.
Tradier Brokerage, Inc. Member of FINRA, SIPC is an independent subsidiary of Tradier, Inc.
Tradier Brokerage empowers investors by allowing them to trade from the independent content and tool provider of their choice – at simple and competitive prices.
Tradier Brokerage Inc. member FINRA/SIPC.
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Contacts:
Client Relations:
Craig Russell
SVP, Product
crussell@tradier.com
Media Relations:
Frances Del Valle
Influence Consulting Group
(on behalf of Tradier, Inc.)
212.717.5499 or 917.922.5653
fran@influencecentral.com