Enabling Choice

For a long time now the manner in which the average person interacted with the equities markets was dictated to them. What do I mean by this? Well in order to buy or sell securities you had to have a brokerage account (still the case today). The brokerage you held that account with dictated to you how you received quotes, how you placed orders, and most importantly the tools you had to use to come to a decision in the first place. Most brokerages work to pigeon hole the client (you) by controlling interaction completely thru a limited set of research and trading tools. Just like a poor experience shopping for clothes with a one size fits all approach.

That paradigm must change and it will change. We here at Tradier are proud to be a driving force in that process. We believe that one size fits all is a myopic view of the financial world. Tradier is breaking the mold for clients and the growing number of analytical tool providers working to bring analysis and trading decision support to people the way they want it. Put another way Tradier is enabling choice.

We are enabling choice by opening up the end interaction experience for a client. The way trading and investing applications outside of a proprietary brokerage system have traditionally worked is to go out and secure the necessary building blocks of real-time and historical market data on their own and usually not even bother to provide an execution route. Tradier changes all that. By building an API solution for today’s world we enable those tool and singular developers to access everything they need to provide a rich experience. We do not view the myriad alternative platforms out there as a threat but rather as co-conspirators in breaking the existing paradigm.

This means an explosion of choice for traders and investors seeking to do analysis and make decisions with a custom fit experience. It also means that existing tool providers and platforms along with anyone wishing to build the next great tool or platform have a partner in their mission. Disruption in the world of market analytics is underway. The opening of choice has come.

Craig Russell